(17 June 2024 - FRESNO) Fresno residents are abuzz about the prospect of a new Trader Joe's in northwest Fresno. But shoppers may need to temper their enthusiasm for the time being. While rumors of a new store near the intersection of Highway 99 and Herndon Avenue have been circulating, sources close to the project indicate it's still in the very early stages with a specific location not yet decided on..
The buzz originated from a few reported conversation with Trader Joe's employees who suggested a new store could be operational within the next year or so. However, this timeframe is likely optimistic.
Industry observers point to the location's proximity to the growing El Paseo Marketplace, which recently garnered attention for a new large Costco to replace the aging Shaw location as well. This proximity suggests Trader Joe's might be following established consumer spending patterns in the area.
'Trader Joe's is big on following established retail developments,' said a local retail analyst who wished to remain anonymous. 'A new Costco nearby would certainly make the location more attractive.' Another resident outside of Ampersand Ice Cream simply told us yesterday, 'They're just following the money.'
Despite the strategic positioning, residents shouldn't expect a groundbreaking ceremony anytime soon. The source familiar with the project indicated that securing a suitable existing building or navigating the permitting process for a new construction could push the timeline back to the end of 2025. 'These things take time', the retail analyst warned. 'Remember how long we waited for ALDI after the first rumour? Chipotle? Coffee Bean? Some of these took years to see signs go up.'
While the wait may be frustrating for Trader Joe's fans, the news highlights the ongoing development in northwest Fresno's retail landscape. While the project remains in its preliminary stages, it offers a glimpse into the potential for further growth in the area.
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